Privacy Policy

Effective Date: [September 2, 2025]

Bethany Life (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how information is handled when you use the Bethany Life mobile application (the “App”).

1. Information We Collect

Bethany Life does not directly collect personal information such as names, addresses, or payment details. The App is designed to connect you with businesses and resources in and around Bethany Beach.

However, like many apps, we use Google Analytics to understand how people use the App. This may include anonymous data such as device type, location (if enabled), time spent on pages, and general usage patterns.

2. How We Use Information

We use analytics data only to:

• Improve the App’s performance and user experience.

• Understand which features, businesses, and resources users find most helpful.

• Inform our marketing so we can better serve our audience.

We do not sell, rent, or trade user information.

3. Links to Other Websites

The App provides links to third-party websites (such as restaurants, lodging providers, and attractions). Bethany Life is not responsible for the content, practices, or privacy policies of these third parties. We encourage you to review their policies before sharing any personal information.

4. Cookies and Tracking

Our use of Google Analytics involves cookies and similar technologies to measure and analyze app usage. These technologies may collect non-personally identifiable information such as device details, usage times, and location data (if you choose to share it). You can opt out of Google Analytics tracking by adjusting your device or browser settings.

5. Children’s Privacy

The App is intended for general audiences and does not knowingly collect personal information from children under 13.

6. Security

We maintain reasonable measures to help protect the limited data we collect through analytics. Because we do not collect sensitive personal data (such as payment information), risk is minimal.

7. Changes to This Policy

We may update this Privacy Policy periodically. Any updates will be posted within the App with a revised “Effective Date.”

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
Town of Bethany Beach |  admin@townofbethanybeach.com